We have been developing our own consumer brands since 2013. This has resulted in two brands: The Frozen Butcher™ and TrustMyChicken™. In addition to these consumer brands, we distribute Beyond Meat exclusively in Europe. We also produce a number of Private Labels for our well-respected retail partners.
The Frozen Butcher™
The Frozen Butcher uses only the finest meat from around the word. Our mission is to make the best meat available to everyone. We are skilled craftsmen who take a new approach. This is because we find the perfect meat and then freeze it immediately at 35°C immediately! So it’s frozen in time and fresh on your plate.
The Frozen Butcher is now available in all European markets and sells over 6 million products a year. We offer the best consumer-tested meat products and keep growing from strength to strength.
TrustMyChicken™ sets the new standard in freshness and taste. It is specially roasted or friendly fried before it undergoes our signature Deep Freeze treatment. This is how we keep your chicken super fresh and tasty.
It’s made of 100% chicken and is ready to eat. It does not contain artificial flavours, preservatives, gluten or allergens. A highly innovative quality product, reliable, low fat, full of protein and packed with plenty of nutritional plusses. The brand is currently being introduced very successfully in the sport and health markets and will be available on European supermarket shelves for the first time in January 2019.
Beyond Meat’s Beyond Burger is the world’s first plant-based burger that looks, cooks, and satisfies so much like a beef burger that it is sold in the meat section at grocery stores and alongside beef burgers on restaurant menus. The Beyond Burger has all the juicy, meaty deliciousness of a traditional beef burger, but with all the upsides of plant-based protein. The Beyond Burger packs 20g of plant-based protein, more than a beef burger. Plus it does not contain GMOs, soy or gluten.